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Bo Eason spent his career learning how to win a room, first in the NFL, then on Broadway, and now as the coach executives call when they need a room's trust fast. In this free live session, hosted by AcquireUp, Bo teaches the one skill a seminar deck can't. It's the true, personal story that decides who a room chooses before you ever open your pitch. You'll leave with that framework built once, ready to run at every seminar after this one.

Performance & Leadership Coach. Former NFL All-Pro. Broadway Performer. 8-Time Bestselling Author.
He began his career as a top NFL draft pick for the Houston Oilers and went on to play for the San Francisco 49ers, competing beside and against some of the greatest players of his generation.
After football, Bo took that same pursuit of excellence to the stage. He wrote and performed his one-man play, Runt of the Litter, on Broadway and toured it in more than 50 cities. The New York Times called it “one of the most powerful plays in the last decade.” The play is now being adapted as a major motion picture.
Today, Bo brings everything he learned from elite athletics, the Broadway stage and more than two decades of coaching high performers into his work with leaders around the world.His book, There’s No Plan B for Your A-Game: Be the Best in the World at What You Do, is an 8-time bestseller.
Bo doesn’t just teach people how to communicate. He teaches them how to prepare, perform and lead at a standard that elevates everyone around them.


Derek Janis is an accomplished marketing executive with a proven track record across the publishing, automotive, and financial services industries. As CMO at AcquireUp, a company specializing in seminar marketing services and technology for financial professionals, Derek crafts and implements data-driven marketing programs and strategic partnerships that drive new business opportunities, strengthen AcquireUp’s market leadership, and ensure the company’s sustained growth and stability.

What you do once you're standing in front of them is yours to own, and that's exactly what this session is built to teach. Bo's case for advisors is simple. You don't need to be a natural presenter. You need one true story, built the right way, ready before you ever walk into the room.


A room decides who to trust in the first few minutes, then spends the rest of the seminar finding reasons to back up that feeling. A slide of credentials asks for a logic vote after the trust vote already happened. You'll learn how to win that first vote on purpose, with a true story, instead of leaving it to chance.
You'll leave with the exact framework behind the one story that wins a room, and a plan for putting it to work at your very next seminar.
Bo breaks it into five pieces: the moment that defines you, the stakes behind it, what it reveals about your character, the standard it sets, and the promise it makes. Build it once, and use it at every seminar you run from here on out.
Once a room has quietly picked a side during your story, saying yes later just confirms a choice they've already made. That's why the close that matters most happens minutes into your talk, not at the end of it. You'll learn how to set that up on purpose.
Whether you're confident on the content but less sure about holding a crowd's attention, or you already present well and want a sharper open and close, this session meets you where you are. You'll leave with a story that fits the room you're already running.