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Seminars Work. Here’s the Data to Back it Up.

The 2026 Industry Index pairs real survey insights with Track That Advisor benchmarks to show what’s driving growth right now and what’s actually working when executed consistently. Download it to pressure-test your strategy and build a more repeatable path to new clients.

AcquireUp’s Second AnnualSurvey of Over 500 Active Financial Professionals

In 2026, net new asset growth is less about finding a new tactic and more about scaling proven strategies repeatably.

The financial professionals gaining ground are not doing wildly different things. They’re the ones using data and technology to build cleaner pipelines, tighter processes, and better tracking, then using AI to protect time for what still matters most: human relationships. That’s why we created the 2026 Industry Index.

A Peek Inside the 2026 Industry Index

66% of advisors are focused on growing their client base, which is why AI becoming essential.

Yet, only 40% of advisors are familiar with AI tools and use them occasionally.

2026 Industry Index at a Glance

Real insights from real advisors. Here’s what the data reveals about what’s working (and what’s not) in 2026. Better strategy. Smarter execution. Stronger growth.

Net new asset growth is still the primary goal.

Growth in 2026 is less about doing more of everything and more about doing the right things more consistently.

Trust still drives long-term results. Human connection.

The highest-performing strategies are still rooted in human connection. Referrals, relationships and education.

Advisors gaining ground are getting systematic.

The winners are building repeatable workflows around what already works, from follow-up to communication.

Technology matters most protecting human work.

AI and automation are becoming more common. But the real value of technology is not replacing the advisor.

2026 Industry Index Mockup

The Landscape is Changing

What’s changing is the expectation that those fundamentals should run like a system. That shift matters because systems don’t just improve performance, they create proof, and proof is what separates average firms from firms that grow predictably and build long-term enterprise value.